
The Best Use of a New Skill Is Helping Someone You Love
I have been building things with AI tools for months. This weekend I stopped pointing that at my business and pointed it at my sister instead. That felt different.
I have been spending a lot of time lately learning how to build things with AI tools — automations, apps, websites, things I could never have shipped on my own a few years ago. Most of that time has been pointed at my own projects or my business.
This weekend I pointed it at my sister.
Natalie runs a biotech lab near San Diego with her husband. They have spent over a decade doing serious research — nanobody technology, government grants, the kind of work that most people, including me, are not smart enough to fully understand. Recently the grant funding has slowed, and they are having to pivot fast: take the research, build something sellable, go find customers.
That is a hard transition. Scientists are not always salespeople. The skills that make you exceptional at research do not automatically translate to prospecting, follow-up, pipeline management.
So I spent a few hours building her a CRM concept. Something simple, pointed at her specific situation — a way to track leads, log outreach, stay organized as they start selling for the first time.
She did not ask for it. I just saw the gap and thought I could help.
That felt different from building for a client. There was no invoice, no scope of work, no deliverable. Just the question: can I take what I know and make someone's life a little easier?
I think that is the best version of learning a new skill — when it stops being about what you can do and starts being about who you can do it for.